news & views
New website for sub-contract manufacturer
We are all under pressure to 'get stuff done', but sometimes you need to walk before you can run. This manufacturing case study explores how a request for web copy became a branding exercise, and why this was the most effective route to delivering a new website and building a strong brand for business growth and pandemic resilience.
Loving Industry from the start
Do you get a buzz from engineering? I do. I am fascinated by manufacturing and the process of creating something which makes so much possible. Although ‘made in the Midlands’ I was discouraged from a career in engineering. This is the first chapter of my story, revealing what makes me tick as a brand writer for the industries I write about
Your brand personality speaks volumes
If you’re an SME investing more and more in digital marketing, but you don’t have your brand ‘ducks in a row’ you risk wasting time and money. Investing in getting your brand personality nailed first makes all the difference to getting the business results you’re looking for. Plus, your life will be a whole lot easier. Let me explain …